TravTalk India Online Magazine
Iskra, which literally means spark or sparkle, has been founded on the principle of creating a spark for every event planned. Co-founded by three industry experts well-known in India’s events and hospitality industry – Birju Gariba, Hema Hariramani and Sunaina Singh – Iskra promises to shine ever so brightly.
Hazel Jain
It is time to ring in the new and to bid goodbye to the old, as the new world order slowly takes over. Birju Gariba who was part of the founding team at Platinum where he spent almost 18 years, has now launched a new venture along with two other co-founders. The Founder and CEO of Iskra Events & Celebrations, Gariba says, “The pandemic forced many to get more creative in doing business. That’s when I felt it was an opportune time to start my own venture that would ensure a healthy balance between MICE and social events such as weddings,” he says.
The new company was established in March 2021 and it will focus on organising social events and MICE globally. Iskra, which literally means spark or sparkle, has been founded on this very principle of creating a spark for every event planned. Coming in with similar sentiments are two event specialists well-known in India’s hospitality industry – Hema Hariramani and Sunaina Singh. Gariba says, “I strongly believe great things in business are never done by one person alone but a group of motivated individuals with skill sets that compliment yours. The idea of having Hema Hariramani along with Sunaina Singh made for a formidable team that would ensure we are able to cater to the diverse needs of our clients.”
Commenting on this new venture, Hema Hariramani, Founder & Director, Iskra Events & Celebrations, says, “I have had an enriching journey with Marriott for over two decades. It was always my dream to create and establish my own venture one day. When I got to know about this exciting new journey which Birju Gariba and Sunaina Singh were starting, it provided me an opportunity and a platform to fulfil my own aspirations. The icing on the cake is that it is with two reputed industry professionals as both are established brands in the event space. The events industry, for a hotelier, is not something new but it still remains a mystery. When I witnessed larger-than-life events, it always intrigued and inspired me to bring to life novel concepts and ideas. To be on this side provides me, as an individual, to reimagine, explore the unexplored, conceive ideas and turn them to reality!”
Meanwhile, Sunaina Singh, Founder & Director, Iskra Events & Celebrations, is an expert in design and décor and this experience of hers has led her to realise that with added expertise there is a huge scope to expand her horizon. “I have been passionate about what I do and my objective to team up with Birju and Hema is primarily to further expand my reach both within India and internationally. In a way of sorts, the three of us work as a springboard for each other.”
