2nd Tourism PowerHouse in Dec

PATA India Tourism PowerHouse will be held on December 6 at The Park, New Delhi. The theme this year is ‘India Tourism – The Big Leap Forward’. Imminent speakers from the industry have been invited to take the stage at the event.

TT Bureau

The focus of PATA India Tourism PowerHouse, presented by Inder Sharma Foundation (ISF), is to ignite the minds of the leadership of the tourism industry and to fully tap the immense potential of Incredible India, in line with global best practices. Speaking at the eighth Outlook & Update meeting with Ministry of Tourism (MOT), Jatinder Taneja, Vice Chairman, PATA India Chapter, said, “Tourism PowerHouse will be immensely beneficial for participants because there will be a lot of learning for them. The trade is changing, the way we work is changing, social media and online business are also impacting the trade.”

PATA India Chapter hosts the Outlook & Update meeting with MOT to know from the government about initiatives being taken. This time, Meenakshi Sharma, Director General – Toursim, Government of India, updated attendees on the Incredible India Tourist Facilitator Certification, the new Incredible India website, and the ‘Adopt a Heritage’ scheme.

Delving further on Tourism PowerHouse, Taneja said, “We have flown in a lot of international speakers who will be educating us on global trends in tourism. Mario Hardy (CEO, PATA) will also be attending. Professor Wolfgang Georg Arlt from China Outbound Tourism Research Institute (COTRI) will be speaking about Indo- China tourism and how we can get a lot of tourists from China. At the same time, we have Sara Mathews from TripAdvisor, who will be speaking on the impact of social media on tourism.”

Claiming that Tourism PowerHouse has become an established institution in the industry, Vikram Madhok, Honorary Secretary, PATA India Chapter, said, “Among the several topics being deliberated on, CAPA will be giving a presentation on what is happening on the airline front and there will be a general update on international travel trends.”

Runeep Sangha, Secy. General, PATA India Chapter, added that Tourism PowerHouse is a product they want to take from strength to strength.