2 new resorts open in Fiji

Brent Hill, Chief Executive Officer, Tourism Fiji, shares updates on Fiji, the new Loloma Hour sustainability programme and meaningful travel experiences that will take centre stage in 2025.

Hazel Jain

Fiji has been steadily engaging with the Indian market. How significant is India for Tourism Fiji’s growth strategy?

Absolutely, India is a priority. We are serious about bringing more Indian tourists to Fiji and have been active here for years through our partners at Global Destinations. While we have seen 10 per cent year-on-year growth, we want to accelerate this significantly. To do that, we are doubling down on investments—educating trade partners, amplifying what makes Fiji unique, and showcasing why it’s worth the journey.

What travel trends are you observing among Indian tourists?

Fiji is renowned as a family-friendly destination, and Indian travellers love our resorts and island-hopping experiences. But we are also seeing demand for luxury—think honeymooners, wellness seekers, and high-end stays.

How is Fiji working with travel agents to boost visibility?

Trade engagement is key. We are expanding famil trips and have the Matai Specialist Programme—Matai means ‘expert’ in Fijian—to train agents as Fiji ambassadors.

Any exciting new developments in Fiji’s hospitality sector?

Two major launches stand out – the Crowne Plaza Resort Fiji opened in February 2025 and boasts 324 rooms with stunning common areas, including a beach club and lagoon-style pool. Then there is the Westin Fiji on Denarau Island—a 276-room, high-end resort that will redefine luxury. Plus, iconic island properties like Vomo Island and Kokomo Private Island are rolling out new villas and renovations.

Sustainability is a global focus. How is Fiji innovating here?

This year, we are launching Loloma Hour—Loloma means “love” in Fijian. Think of it as a “happy hour for the planet”, where guests join activities like coral planting, mangrove restoration, or Fijian language lessons. It’s about connecting travellers to our culture and environment.