100 hotels for Clarks Inn

With 2019 as a landmark year, Clarks Inn Group of Hotels reached the milestone of a 100-hotel portfolio in December. The group has 35 more hotels in the pipeline for this year.

Manas Dwivedi

Since it began operations in early 2006, Clarks Inn Group of Hotels has accomplished several milestones. According to SN Srivastava, President & Co-founder, Clarks Inn Group of Hotels, they are seeing much greater interest in their brands from hotel owners and developers. “For 2020, we are readying for an aggressive expansion with at least 35 more properties that we plan to add to our portfolio. Furthermore, we want to expand our footprint beyond India and Nepal, and we are confident of sharing the good news in 2020 itself,” he says. The group, claims Srivastava, is currently in talks with property owners and developers in Bangladesh, the Middle East, the ASEAN region (especially Malaysia, Thailand and Singapore), as well as the UK, the Netherlands, and elsewhere in Europe.

We have set a target of 222 hotels by 2022, and want at least 10% of this development from outside India

Leading Clarks Inn from the front, his vision is for it to be the most sought-after hotel company in the country and on the subcontinent first, and eventually carve a niche for itself on the global hospitality platform. “We have set ourselves a target of 222 hotel properties by year 2022, and I want at least 10 per cent of this development to come from outside India. We want this growth to come with the best of environmental and sustainability practices. Technology is a new frontier and we will make the best use of available tools like digitalisation, and upgrade and innovate in order to create a world-class hospitality experience,” he shares.

For the travel trade community, Clarks Inn Group of Hotels is discussing plans of developing a travel agent education and certification programme to create greater awareness and information about its properties as well as about the incentives of doing business with them.