TravTalk India Online Magazine
ibis Gurgaon Golf Course Road Hotel celebrates its 10th anniversary with a new spirit and energy. Jean-Michel Cassé, Chief Operating Officer—India and South Asia, AccorHotels, talks about ibis’ growth in India.
TT Bureau
Over the years, AccorHotels’ economy brand, ibis hotels has marked itself as one of the smart-economy hospitality brands in the country. One of its first properties in India, ibis Gurgaon Golf Course Road Hotel celebrated its 10th anniversary and the company announced a slew of new initiatives with a cultural movement and a new food concept.
Speaking about ibis’ growth, Cassé, says, “The past decade for the ibis brand in India has been very exciting. This would not be possible without our partner InterGlobe Hotels (IGH). Our association with IGH has enabled us to be the leader in the smart economy segment. As we look ahead, we hope to continue our relationship with IGH to create even greater opportunities for the ibis brand in India.”
Our association with IGH has enabled us to be the leader in the smart economy segment. We hope to continue our relationship with IGH to create even greater opportunities for the ibis brand in India
AccorHotels launched the ibis brand in India in 2008 with ibis Gurgaon Golf Course Road in a joint venture with InterGlobe Hotels (IGH). Today, with its convivial, cool, contemporary, caring and proactive spirit, ibis has grown to 18 hotels across 12 cities and caters to over 100,000 travellers from India and abroad.
To mark this milestone, ibis launched ‘ibism’ earlier this year. A cultural movement, ibism celebrates ones’ individuality, uniqueness and is designed to be inclusive. It was inspired from the changing demands of travellers for unique and personalised experiences with ease at every touch point. Adding to this, ibis is rolling out a new food concept at Spice It, its food and beverage offering across all ibis hotels in India. Inspired by home and street food, Spice It will now serve a revamped menu that provides comfort food with a twist while reflecting various Indian cuisines.
Talking about its partnership with AccorHotels, J B Singh, President and CEO, InterGlobe Hotels, shares, “ibis’ evolution since its inaugural launch in 2008 has been remarkable. InterGlobe Hotels is a unique joint venture between InterGlobe Enterprises and AccorHotels that has driven sustained growth and expansion. With our current network of close to 3,000 rooms and several more under development, our partnership has energised the smart economy segment that has set a significant benchmark which identifies with the new resurgent India. We are committed to remain on course to grow the network and be a catalyst in the Indian growth.”
ibis Events
- The hotel has planned several events and promotions which include serving popular food items and hosting 10 children with their guardians for a fun-filled and eventful stay in association with Hope Foundation
