JA Resorts to tap North & South India

JA Resorts & Hotels, a familiar name among the Indian trade thanks to Avant Garde Consulting, plans to further tap into the cities in North and South India.

A diverse offering from JA Resorts & Hotels’ portfolio means that it has something for every segment. This allows Mumbai-based Avant Garde Consulting – promoters in India – the opportunity to tap various segments within the luxury outbound travel gamut. Pooja Wadhwa, Partner, Avant Garde Consulting, says they have tapped Mumbai, Delhi and Bengaluru so far but intend to explore the north and south of India further, as well as Gujarat.

“We’ve seen increased interest, heartening feedback and encouraging results from Mumbai and Delhi for JA’s Maldives, Dubai and Seychelles properties, across segments,” she adds. Speaking about trade engagements, Wadhwa says, “We strongly believe in building relationships between our partners and the travel trade community in India by way of one-on-one interactions and experiences. Our endeavour over the last few months has been to personally engage with as many of our partners from the trade with at least one of JA’s properties across Dubai, the Maldives and Seychelles. This apart, we work closely with the respective tourism boards, DMCs, consolidators and B2C players by way of roadshows, trainings, brochure support, rate contracts and customised market specific offers.

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