Tuscany for Indian travellers

Anupriya Bishnoi

Francesco Palumbo, Director, Tuscany Tourist Board, shares what makes Tuscany unique for Indian travellers.

What kind of clients are you focussing on?

We are interested in luxury and business tourists. We have luxury hotels, wineries and special tours just for high-end travellers. Florence is also famous for luxury brands that Indians take a lot of interest in. We are attracting experiential travellers, too, since Tuscany is now much more than just a fashion hub. We are developing sports and experiential activities for tourists who want to indulge in that.

Does Tuscany also has M!CE offerings?

We have office in Tuscany which specialises in M!CE, especially to Florence. Visitors can arrive in Tuscany by a high-speed train from Rome, which only takes about an hour. That said, there is a need to enhance the number of flights that connect India and Italy.