ITA Airways has announced the signing of a new long-term agreement with Travelport to enable distribution of NDC content. ITA Airways has embarked on the path of NDC technology to offer increasingly advanced customer experience and to more comprehensively control its retailing.
Once this innovation is implemented, LHG NDC member agencies using Travelport+ will gain simplified access to ITA Airways’ NDC offerings, including ancillary services. Travelport’s NDC solution will allow BSP/ARC travel agencies – with ticketing authority from ITA Airways – to seamlessly make and manage NDC bookings with the company.
Emiliana Limosani, Chief Commercial, Network & Incentive Management Officer at ITA Airways, says, “We have chosen to adopt NDC technology so that our customers can benefit from an increasingly rich experience, maintaining control of our retailing and innovating our distribution capabilities. With Travelport’s help, ITA Airways intends to offer the best of its products to customers and the agency community, key partners in achieving our business goals.”
With over 17 years of experience in the B2B travel and hospitality sector, she brings deep insight into travel trade dynamics, industry challenges and market developments. She holds an MA in English Literature and a Diploma in Journalism from the Xavier Institute of Communications, Mumbai, which underpin her strong editorial expertise. An avid nature enthusiast, she prefers outdoor and adventure-led travel, including hiking and trekking.
