Tourism New Zealand has appointed Tishtar Parakh as Country Manager for India, reinforcing its focus on a high-growth outbound market. The appointment reflects the destination’s strategy to deepen trade engagement and drive demand amid evolving traveller preferences for immersive international experiences.
Tourism New Zealand has named Tishtar Parakh as Country Manager for India, based in Mumbai. In her new role, she will lead efforts to grow visitor demand and strengthen partnerships with the travel trade and industry stakeholders across the Indian market.
Parakh joins Tourism New Zealand from VisitBritain, where she served as Travel Trade Lead, co-leading destination marketing initiatives across trade and consumer segments in India. Her experience includes driving strategic campaigns, building trade partnerships, and managing industry events aimed at increasing visitor numbers and spend.
Strengthening India as a key source market
India continues to be a priority market for Tourism New Zealand, with significant growth potential driven by rising outbound travel and increasing demand for experiential tourism. The appointment is aligned with the organisation’s focus on expanding its footprint in the market and enhancing engagement with trade partners.
Tourism is a key contributor to New Zealand’s economy, ranking as the country’s second-largest export earner. With shifting traveller preferences towards authentic and immersive experiences, the tourism board aims to position New Zealand as a preferred long-haul destination for Indian travellers.
Focus on partnerships and demand generation
In her role, Parakh will work closely with travel trade partners, airlines, and other stakeholders to drive awareness and demand. Her mandate includes strengthening industry collaborations and developing strategies that align with evolving consumer trends in the Indian market.
The appointment underscores Tourism New Zealand’s commitment to investing in market-specific leadership to support long-term growth from India, while enhancing destination visibility and accessibility for Indian travellers.
Rahul Bhadana is a digital editor at TravTalk with experience spanning multiple content niches, with a strong focus on travel trade journalism and digital publishing. A graduate of Delhi University, his work covers editorial writing, content strategy and platform-led storytelling, supporting TravTalk’s digital growth and industry engagement. A technology enthusiast, he enjoys films, poetry and exploring new ideas across media and culture.
