Thomas Cook India reinforces its Digital Evolution Strategy with ‘TeeCee’

Thomas Cook, India’s leading integrated travel services company, announced the launch of ‘TeeCee’, a first of its kind AI powered chatbot, reiterating the company’s digital evolution strategy in its journey towards a seamless digital customer experience. According to a report by Bain & Company and Google, India has the second-highest active Internet user base globally at 390 Mn in 2018. The report also indicates that the share of online travel booking spends, having increased by 25% in 2018, is anticipated to grow to 35% in 2021.

Thomas Cook India’s growth reinforces this with over 27% of its overall holidays being booked online.


The launch of Thomas Cook India’s chatbot TeeCee is part of a strategic initiative to service todays impatient, digital-native customers, with a seamless near-human experience, across digital devices. The multi-use case and context-aware TeeCee is equipped with superior NLP (Natural Language Processing) capabilities for better understanding of user intent and offering appropriate services.


TeeCee is built in association with Senseforth’s proprietary conversational AI platform for Intelligent assistants that mimics human cognitive ability in understanding and actionizing user intent.

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