Taiwan Tourism Administration (TTA) is sharpening its focus on the Indian market, banking on improved air connectivity, trade partnerships and a renewed destination narrative to drive sustained growth in arrivals. Speaking on the sidelines of a Taiwan roadshow and networking dinner in New Delhi, Paul Shih, Director of the Singapore Office for the Taiwan Tourism Administration, outlined how the destination is aligning product, promotion and partnerships to deepen engagement with Indian travellers.
Shih said growing regional connectivity is central to Taiwan’s strategy, with the tourism authority working closely with airlines, travel agents and online distribution platforms to position Taiwan as an accessible and compelling short-haul destination. “Connectivity is growing everywhere, and that is why we are trying to bring more attractions and experiences to people coming to Taiwan,” he noted, adding that collaboration across the travel trade remains a key pillar of the market approach.
Positioning Taiwan for Indian travellers
Asked about experiences, Indian travel sellers should actively promote this year, Shih highlighted safety, convenience and cultural diversity as Taiwan’s core strengths. He also pointed to Indian-friendly food options as an increasingly important consideration. “We want Indian travellers to know that Taiwan offers stunning nature, easy access and efficient transport, with travel times of around three hours between major cities,” he said.
To reinforce this positioning, TTA is rolling out its new global campaign, Taiwan Never Sleeps, which aims to showcase the destination as safe, convenient and culturally vibrant throughout the year. The campaign underscores Taiwan’s round-the-clock experiences, from urban nightlife to seasonal festivals and outdoor attractions, designed to appeal to both leisure and experiential travellers.
Expanding on-ground engagement
Beyond the New Delhi roadshow, TTA plans to widen its on-ground presence across India in 2026. Shih confirmed that additional roadshows are being explored in key source cities, including Chennai, Kolkata and Pune, with the objective of building awareness beyond metro markets and introducing Taiwan to new traveller segments. These initiatives are expected to be supported by closer cooperation with OTAs and trade partners, alongside destination training and joint promotional activity.
Indian arrivals show steady growth
On performance, Shih shared that Indian arrivals to Taiwan have recorded consistent growth over the past two years. Since the establishment of the Taiwan Destination Information Centre (TDIC) in Mumbai in February 2024, arrivals from India have increased by around 20 per cent. “This growth shows that Indian travellers are discovering Taiwan and are increasingly curious to know more about our food, culture and the different experiences we offer,” he said.
With expanding connectivity, targeted roadshows and a refreshed campaign narrative, Taiwan is positioning itself for deeper traction in the Indian outbound market.
Rahul Bhadana is a digital editor at TravTalk with experience spanning multiple content niches, with a strong focus on travel trade journalism and digital publishing. A graduate of Delhi University, his work covers editorial writing, content strategy and platform-led storytelling, supporting TravTalk’s digital growth and industry engagement. A technology enthusiast, he enjoys films, poetry and exploring new ideas across media and culture.
