Travel companies are increasingly facing trademark misuse and brand impersonation risks across digital platforms as online travel businesses expand their visibility and customer reach. SWISStours has now secured a favourable order from the Bombay High Court against an Instagram account accused of infringing its trademark.
The Bombay High Court has directed Meta to suspend an Instagram account allegedly operating in violation of the ‘SWISSTOURS’ trademark after observing that the handle continued functioning despite an earlier restraining order.
The development marks another legal victory for SWISStours in its ongoing efforts to safeguard its brand identity and digital presence within the travel industry.
Digital brand protection gains importance
Speaking on the matter, Toovey Abraham, CEO, SWISStours, highlighted the growing challenges brands face in protecting intellectual property in the digital ecosystem.
He said, “In today’s digital era, where brands are built over decades but can be misused within moments online, the protection of intellectual property has become critically important.”
Abraham added, “We welcome the Hon’ble Bombay High Court’s order directing the suspension of the infringing social media account unlawfully using the SWISStours trademark.”
He further noted that SWISStours has built long-standing trust among travel trade partners, customers, and international stakeholders over the years.
Focus on safeguarding trade credibility
Abraham also referred to the company’s B2B brand TOURFOX, stating that protecting both brands remains essential for maintaining credibility, transparency, and customer confidence within the travel ecosystem.
He said, “Alongside SWISSTOURS, our exclusive B2B brand TOURFOX continues to strengthen its presence within the travel trade ecosystem. Protecting these brands is essential to preserving credibility, transparency, and customer trust.”
According to the company, the latest ruling follows an earlier favourable outcome from the Bombay High Court in a separate matter relating to “theswisstours.com”, which reaffirmed the company’s trademark rights.
The case also reflects growing industry concerns around brand misuse, fake digital identities, and online impersonation risks facing travel businesses, particularly as customer acquisition and trade engagement increasingly shift to social media and digital platforms.
Rahul Bhadana is a digital editor at TravTalk with experience spanning multiple content niches, with a strong focus on travel trade journalism and digital publishing. A graduate of Delhi University, his work covers editorial writing, content strategy and platform-led storytelling, supporting TravTalk’s digital growth and industry engagement. A technology enthusiast, he enjoys films, poetry and exploring new ideas across media and culture.
