SWISS doubles Zurich–Delhi flights from 1 April to 31 May 2026

Uncertain times is the right moment for destinations to steer growth with precision, says Olivier Ponti, Director of Market Intelligence & Insights at Amadeus. “They must focus on traveller segments that create the most value, flatten seasonality, strengthen ties between the meetings industry and local universities or research institutes, and ensure long term, sustainable development.”

From the total tourism population, the percentage that travels for any type of sport or sporting event is 7–8% today, says Daniel Dsouza, Co-Founder, DreamSetGo. “These are expensive experiences and could be anything from watching a match or a race, it could cost anywhere between US$ 4,000–5,000 per person. So, the market size is relatively still small but is growing at an extremely fast pace.”