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Swadesh Darshan 2.0: Sustainability push in Assam, J&K by MoT, fresh spend

Tourists visit Nathatop, a famous hill resort of Jammu situated 10 kilometers ahead of Patnitop
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February 9, 2026

India is doubling down on destination building in Assam and Jammu and Kashmir.

In a statement by Ministry of Tourism, GoI, the Centre has sanctioned multiple tourism projects in Assam under Swadesh Darshan, SD2.0, CBDD, SASCI and PRASHAD amounting to total ₹467.89 crore. The pipeline ranges from wildlife and heritage circuits to new experiences like Kokrajhar wetlands and Cinnamara tea estate, plus big-ticket upgrades like Guwahati’s zoo and botanical garden and the Rang Ghar precinct in Sivasagar. In J&K, six Himalayan Circuit projects worth ₹519.58 crore are completed.

The focus now shifts to sustainable destinations and year-round promotion. PRASHAD is backing Kamakhya, while Vaishno Devi draws millions and supports local jobs.

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