Sustainability in Assam

The Assam Tourism Policy 2022, launched in consultation with the World Bank, aims to drive sustainable tourism development in the state by creating a policy framework and strategic roadmap.

TT Bureau

The Assam Government unveiled a new tourism policy on the sidelines of ‘Assam Tourism Road Show 2022’, organised recently by the Department of Tourism, Government of Assam. The Assam Tourism Policy 2022, launched in consultation with the World Bank, aims to drive sustainable tourism development in the state. It aims to create a policy framework and strategic roadmap to strengthen tourism support segments and its sub-sectors.The new tourism policy has been laid out at a time when the state stands at the threshold of new beginnings. Jayanta Malla Baruah, Minister, Public Health Engineering, Skill Development Employment & Entrepreneurship and Tourism, Government of Assam, said, “Our goal with this new policy is to enable the world to view it from the point of view of the attraction. The presence of pristine water, forests, mountains, and rivers provides the state with limitless possibilities in the field of tourism. Assam is sure to enchant the travellers with what it has to offer at every nook and corner. For investors, we have also come up with special packages.”

The mission of the policy is “to create a policy framework and strategic roadmap in collaboration with central ministries, various state government departments, local communities and tourism stakeholders to improve the tourism sector in Assam, to support the private sector engaged in tourism in the state, and to strengthen tourism support segments and its sub-sectors”. Maninder Singh, Additional CS, Department of Tourism, Govt of Assam, said, “The policy’s fundamental guiding principle is to encourage sustainability and foster responsible tourism to make Assam a sustainable and responsible tourism destination.”