Speaking at the latest TravTalk ThinkTank held at Radisson Blu Hotel, Delhi Airport, Deepti Mehta, Vice President – Holidays, Product & Supply, MakeMyTrip, said that innovative packaging and clear value communication can turn lesser-known destinations into strong sellers. By combining familiarity with novelty and simplifying travel elements such as visa access, operators can successfully drive demand for new regions.
Speaking at the latest TravTalk ThinkTank held at Radisson Blu Hotel, Delhi Airport, Deepti Mehta, Vice President – Holidays, Product & Supply, MakeMyTrip, highlighted the importance of strategic packaging in driving destination diversity. She explained that while familiar circuits are easier to sell, lesser-known regions can gain traction when positioned thoughtfully. Citing Vietnam as an example, she said destinations can be unlocked by combining clear value messaging, simplified access such as visa advantages, and balanced itineraries catering to varied consumer segments. Mehta observed that travellers are willing to experiment when operators present a compelling mix of comfort, pricing transparency and differentiated experiences.
Rahul Bhadana is a digital editor at TravTalk with experience spanning multiple content niches, with a strong focus on travel trade journalism and digital publishing. A graduate of Delhi University, his work covers editorial writing, content strategy and platform-led storytelling, supporting TravTalk’s digital growth and industry engagement. A technology enthusiast, he enjoys films, poetry and exploring new ideas across media and culture.
