Smart data use turns WhatsApp engagement into direct bookings: Ashutoosh Dwivedi

Rail Europe has strengthened its international distribution strategy through a new integration of its European rail offering into the technology platform of Juniper Travel Technology, making it easier for travel agencies and OTAs to sell rail within their existing booking flows.

Speaking about the opportunities AI offers, Hari Ganapthy, Co-Founder, Pickyourtrail, says, “While I understand that the narrative is travel agents will have existential threat, I think this is the best time to be a travel agent. You will soon have one or 10 company travel agents doing 50–100x of what was possible before. Generic itineraries are already coming out of Large Language Model (LLM). We see it at Pickyourtrail, but we all know that the itinerary is not the product – the fulfilment is.”