SaltStayz, a fast-growing hospitality brand, has marked its entry into the leisure travel segment with the launch of its premium category, ‘Autograph’, in Rishikesh – one of India’s most sought-after wellness and spiritual destinations.
Presently, SaltStayz has a presence in key business travel markets, including New Delhi, Gurgaon, Noida, Faridabad, and Chandigarh-Mohali. SaltStayz Autograph Rishikesh is positioned for guests seeking a high-quality stay combined with meaningful experiences and a deeper connection with the destination.
Strategically located in the heart of Rishikesh, the property offers proximity to key landmarks such as Triveni Ghat and Parmarth Niketan Ashram, providing easy access to the city’s spiritual and cultural hubs. It also allows convenient access to Ram Jhula and Lakshman Jhula while maintaining a calm and retreat-like atmosphere.
SaltStayz Autograph Rishikesh focuses on wellness-led experiences. Guests can enjoy activities such as yoga sessions, guided spiritual walks, and self-exploratory bicycle tours to discover the surrounding areas. Dedicated meditation spaces have been incorporated into the overall design. The property also features an all-day dining restaurant, including the first-of-its-kind pure vegetarian Moti Mahal restaurant.
Gaurav Gupta, Co-Founder, SaltStayz, said, “Rishikesh is witnessing a clear shift towards wellness-led travel, with guests increasingly seeking more immersive and experience-driven stays. While SaltStayz has traditionally operated within the business travel segment, we have observed consistent demand from our existing customer base for similar offerings in leisure destinations. The launch of our Autograph category in Rishikesh is a direct response to this shift, reflecting both evolving consumer preferences and our broader expansion strategy.”
“With 38 keys, the Rishikesh property marks the implementation of SaltStayz’s broader strategy to expand into high-potential leisure destinations while offering thoughtfully designed stays at competitive pricing. In the post-pandemic period, demand for leisure and spiritual travel has increased significantly, and wellness has emerged as a key factor influencing travellers’ choices,” he added.
Alongside its Autograph brand, SaltStayz’s portfolio also includes the Select and Premier categories. The company plans to expand into other parts of the country through its Autograph portfolio. Designed for modern travellers seeking more than just accommodation, Autograph hotels are set to play a central role in SaltStayz’s expansion strategy.
