Suman Billa, Additional Secretary and Director General, Ministry of Tourism, GoI, said India’s adventure tourism model must be built on three non-negotiable pillars — safety, sustainability and resilience. “Adventure tourism generates high employment, especially for youth in remote and border areas, while also ensuring visitor dispersal from overcrowded destinations,” Billa said.
Stressing safety as the foundation of competitiveness, he called for certified guides, standard operating protocols, predictable rescue systems, destination-level planning, and stronger government–industry collaboration, with communities positioned as custodians and partners.
With over 17 years of experience in the B2B travel and hospitality sector, she brings deep insight into travel trade dynamics, industry challenges and market developments. She holds an MA in English Literature and a Diploma in Journalism from the Xavier Institute of Communications, Mumbai, which underpin her strong editorial expertise. An avid nature enthusiast, she prefers outdoor and adventure-led travel, including hiking and trekking.
