TravTalk India Online Magazine
Jagat Singh Hotels has emerged as a premier heritage retreat in Rajasthan, attracting inbound travellers seeking authentic cultural and spiritual experiences. Overlooking Pushkar Lake, the property combines regal architecture, warm hospitality, and curated heritage and wellness packages. Strong growth from the UK, Germany, France, and Italy underscores its appeal.
Surbhi Sharma
Jagat Singh Hotels has positioned itself as a premier heritage destination by blending regal Rajasthani architecture, cultural immersion, and luxury hospitality — making it especially attractive to international travellers seeking authentic experiences.
Under the stewardship of its Proprietor Surekha Kanwar Rathore, Jagat Singh Hotels has successfully positioned itself as a premier heritage destination for international visitors. “With its stunning lakeside views, ornate jharokhas, and tranquil courtyards, we offer guests more than just accommodation — we provide a journey into Rajasthan’s royal past,” she said.
Complementing this are the Jagat Palace and Umaid Mahal Palace, set against the backdrop of the Thar Desert and Snake Mountain, offering breathtaking vistas and an atmosphere of timeless charm. The combination of fair pricing, transparent rates, and personalised attention has made these hotels a favourite among inbound travellers from Europe and beyond, she added.
European markets drive growth
Highlighting that the European inbound market has shown remarkable growth, with the UK, Germany, France, and Italy emerging as top source countries, she noted that British travellers, in particular, are drawn to Pushkar for its spirituality and authentic local experiences, while European guests appreciate Rajasthan’s architectural grandeur and vibrant festivals. “To strengthen these markets, we have adopted a targeted marketing approach, collaborating with key travel bodies and operators. The properties are also aligning with international tour itineraries,” she explained.
Catering to cultural & wellness travellers
From hands-on art sessions to spiritual rejuvenation, the brand has curated experiences that resonate deeply with the experiential traveller. Guests can engage with local artisans in pottery, block printing, and miniature painting, or explore the palatial interiors adorned with frescoes and antique decor.
Participation at WTM London 2025
Jagat Singh Hotels will take part in WTM London 2025, focussing on forging new alliances with international tour operators and DMCs. “The event serves as a strategic platform for us to showcase our boutique heritage offerings to the global travel trade. Our goal is to integrate our heritage-rich properties into curated Rajasthan itineraries that resonate with culturally curious and spiritually inclined travellers,” she said.
