The Ministry of Tourism has flagged risks linked to influencer-driven travel content, citing misinformation and safety concerns. But direct regulation is not feasible due to the scale of digital platforms. “The government does not currently have a dedicated mechanism to verify the authenticity or safety of influencer-led travel promotions, as such content is user-generated and independently disseminated across multiple social and digital media platforms,” said Gajendra Singh Shekhawat, Union Minister for Tourism & Culture. He addressed this amid increasing scrutiny of influencer-driven tourism narratives that have been accused of promoting unsafe travel practices, encouraging visits to ecologically sensitive or restricted locations, and contributing to overcrowding and environmental degradation.
With over 17 years of experience in the B2B travel and hospitality sector, she brings deep insight into travel trade dynamics, industry challenges and market developments. She holds an MA in English Literature and a Diploma in Journalism from the Xavier Institute of Communications, Mumbai, which underpin her strong editorial expertise. An avid nature enthusiast, she prefers outdoor and adventure-led travel, including hiking and trekking.
