TravTalk India Online Magazine
Led by the Union Ministry of Tourism, State Boards, and industry associations, India is intensifying its global outreach to boost inbound tourism through a unified strategy. With revamped marketing plans, integrated pavilion showcases, and targeted engagement across key global markets, the country aims to project itself as a year-round, high-value destination blending heritage, wellness, and modern hospitality.
Surbhi Sharma
India is making a mark at international tourism shows, positioning itself as a 360-degree destination that embodies heritage, wellness, luxury, adventure, and modern hospitality. As Suman Billa, Additional Secretary & Director General, Tourism, Government of India, affirms, the Ministry’s message this year is clear — India is a country of incredible diversity and limitless experiences, offering a seamless blend of tradition and modernity.
From Yoga and Ayurveda to MICE and luxury travel, the country’s global tourism campaign showcases its transformation into a destination that is not just historical but forward-looking, sustainable,
and accessible. Through participation in leading global events such as WTM London, ITB Berlin, and IFTM Top Resa, India continues to project itself as an inclusive, culturally rich, and digitally connected tourism hub.
Revamped global promotion strategy
To strengthen inbound, the Ministry of Tourism will soon be launching a revamped international marketing and promotional strategy. A set of key overseas source markets, including the USA, the UK, Australia, Canada, Germany, Japan, Singapore, and France has been identified for focused engagement. The Ministry plans to actively engage with outbound travel stakeholders in these prioritised markets, with implementation support being provided through Indian Missions abroad.State governments are also being integrated into this vision.
Global outreach through associations
Industry bodies like the Indian Association of Tour Operators (IATO) are playing a key role in translating India’s global exposure into business opportunities. “International exhibitions like WTM offer invaluable visibility and partnerships for our members,” shares Ravi Gosain, President, IATO.
Positive feedback from international buyers and tour operators reflects country’s growing professionalism and cohesive presentation. Consistency in communication, creative itineraries, and quick responsiveness are key.
“We align with the Incredible India vision to diversify source markets and project India as a year-round, high-value destination,” adds Gosain.
States like Madhya Pradesh are complementing national efforts by aligning their campaigns with the India First narrative. Sheo Shekhar Shukla, Principal Secretary, Tourism & Culture and Managing Director, Madhya Pradesh Tourism Board, highlights how their participation in global trade exhibitions, such as WTM London, JATA, IFTM Top Resa, and ITB Berlin, have elevated the state’s international visibility as well as strengthens India’s collective presence on the global stage.
