Innovation is key for TI Infotech

TI Infotech will continue to focus on innovation as its team strives to embrace the emerging market trends and fill in the gaps within the industry to bring value to its existing and future clientele. Last year, TI added a lot of new clients to its books.

TT Bureau

TI Infotech Pvt. Ltd has two signature products in the B2B space – its ‘Travel Cloud Suite’ and its ‘Travel Assist’ that cover all aspects of technological services that are required for OTAs and DMCs. Speaking about the focus areas for this year, Meenu Sachdeva, Co-founder and Managing Director, TI Infotech, says, “We would continue to keep our focus on innovations with a strong and steady growth that exceed customer satisfaction in line to their business requirements, timelines and budget. There is a continued effort being put in enhancing our existing products, making them feature rich, and embracing new technologies.”

The company witnessed significant growth last year and added a lot of new clients to its books. This, Sachdeva attributes to the special features and benefits of their products that have not only led to an increased number of customers but also a growing demand for their products and services globally. For the company, the product is its brand and the main marketing channel. It uses a different approach for different users. Sachdeva explains, “We’ve always believed in educating our customers more than mere selling our products. During the last 13 years, we’ve been able to win the confidence of the travel agents, tour operators and all segments of the travel industry and they’re confident that we’ll never undercut them in case they face any problem with any of their clients on any of our products.”

“The travel businesses stand to gain tremendously from Big Data and helping them understand why customers are choosing them over competition”

Which technologies have the power to transform the travel industry? Sachdeva replies, “This digital transformation era has given consumers great power. Big Data technology is reshaping all industries. The travel businesses stand to gain tremendously from it and helping them understand why customers are choosing them over competition or vice versa. It’ll increase their business efficiencies, make strategic decisions and stand out among competitors to transform customer experience into a true delight. In addition, technologies such as AI, chatbots, VR, AR and block-chain are going to make an impact on travel. Our product team is already exploring options to map these solutions for the travel fraternity.”

Sachdeva advises the trade that the selection of a right technology partner is important. “Often, a wrong selection is made amidst price wars, resulting in sunken costs due to unsatisfactory results or delayed deliverables. It’s not necessary that cheap is always the best. Time to go into the market is also very important. Hence, go for a tech partner who understands the domain and capable of giving or has the right solution,” she adds.

Box- Travel tech

New technologies increase business efficiencies, make strategic decisions and help companies stand out among competitors

In addition, technologies such as AI, chatbots, VR, AR and block-chain are going to make an impact on travel