Japan is rapidly emerging as a preferred premium MICE destination for Indian corporates as geopolitical uncertainty and airspace disruptions continue to impact traditional European incentive itineraries. According to Vikas Khanduri, Advisor, NIMA, Japan has evolved from a niche incentive destination to a mainstream choice over the past three years, supported by stronger India-Japan business ties, improved air connectivity, and proactive engagement by Japanese tourism stakeholders with the Indian travel trade.
“Geopolitical developments and airspace disruptions have created challenges for traditional European itineraries, prompting many corporates to evaluate premium alternatives. Japan has been a major beneficiary of this pivot.” Khanduri noted. The broader travel trend is reflected in Japan’s record 315,100 Indian visitor arrivals in 2025, up 35.2 per cent year-on-year and nearly 80 per cent above 2019 levels, underscoring the destination’s growing appeal among Indian travellers.
Shreya Bansal is a reporter at TravTalk India, covering the travel and tourism industry. She brings a keen eye for emerging trends, trade developments, and the stories shaping the travel landscape. Through in-depth reporting and on-ground insights, she connects industry stakeholders with news that matters. Beyond travel, Shreya has a growing interest in the premium lifestyle space, particularly the world of fine jewellery and is eager to explore the craftsmanship, culture, and commerce that define luxury living.
