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India remains priority growth market as travellers explore beyond traditional destinations: South African Tourism

Mitalee Karmarkar, Marketing and Communications Manager (MEISEA), South African Tourism, said, “India continues to be a priority growth market for South African Tourism, driven by strong demand for family travel, experiential holidays, and premium segments.” She added that travellers increasingly use AI tools to customise trips and are exploring lesser-known destinations across South Africa.

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