Speaking about the potential India poses for the luxury safari sector, Kennedy Ayoti, COO, Sopa Lodges, says, “Today, the Indian market stands at number three for us in terms of numbers. This made us realise its potential, so we took the initiative to study the market’s behaviour internally to be operationally prepared. Since our focused entry into India and partnering with Global Destination, we have realised tremendous growth — not less than 30% in barely a year. The cake is so big for everyone, and we want the lion’s share of it.”
