As Indian outbound travel accelerates and experiences take centre stage in itinerary planning, agents are under growing pressure to deliver faster confirmations, seamless fulfilment, and higher margins. GlobalTix is positioning itself as a technology and on-ground partner to help the Indian trade scale attraction bookings efficiently.
With Indian travellers increasingly prioritising pre-booked attractions, theme parks, and curated experiences, GlobalTix is strengthening its B2B proposition for the market. Chanel Leong, Chief Commercial Officer, GlobalTix, said the company is addressing long-standing friction points in global attractions booking through automation, real-time inventory, and simplified fulfilment.
Solving fragmented supply and manual workflows
According to Leong, travel agents often struggle with fragmented suppliers, long contracting cycles, and delayed confirmations. GlobalTix offers a single B2B platform where agents can discover and book international attractions instantly.
“Instead of working with multiple overseas suppliers, agents can access pre-contracted inventory through one system, with transparent pricing, clear policies, and faster turnaround times,” she said.
Agents can book through the GlobalTix marketplace portal, where real-time availability and instant confirmations reduce manual coordination. For larger agencies and OTAs, API integrations enable automated booking, confirmation, and ticket issuance at scale, significantly reducing manual errors in high-volume or group bookings.
Automation driving speed and accuracy
Leong noted that bookings that previously required manual checks and email confirmations are now processed instantly or within minutes. Automated validation of dates, pricing, and ticket rules has reduced common booking errors, particularly for multi-passenger reservations during peak periods.
“Only valid time slots, add-ons, and prices are shown, with final rates applied upfront based on date and demand,” she explained, adding that complexity is managed at system level so agents see only bookable options with accurate pricing.
Margins and operational efficiency
Improved margins, Leong said, come from better commercial access combined with lower operational friction. Agents gain access to net B2B rates and premium inventory not always available on consumer channels, while automated voucher issuance and reduced post-booking issues lower manpower costs per transaction.
This enables agents to upsell higher-value experiences and retain stronger overall margins.
India as a priority growth market
Leong identified India as a priority market for GlobalTix, citing its rapid outbound growth and increasing preference for experience-led travel.
“Indian travellers are planning earlier, spending more on travel, and prioritising attractions and curated experiences as core parts of their itineraries,” she said.
Over the next two–three years, she expects stronger demand for guaranteed, pre-booked experiences, particularly for family and multi-destination travel.
To support this growth, GlobalTix is focusing on three pillars in India: expanding relevant global attraction supply, strengthening agent enablement through training and sales tools, and scaling distribution through both portal-based bookings and API integrations.
On-ground support beyond technology
Emphasising its agent-first positioning, Leong said GlobalTix is not solely a digital platform.
“GlobalTix is not just a platform or a brand agents interact with online — we have on-the-ground teams dedicated to supporting and working closely with our partners,” she said.
The company conducts regular destination and product training webinars and gathers feedback from agents to refine its platform and product curation.
With real-time inventory connectivity, automated change management workflows, and multi-currency and multi-payment capabilities, GlobalTix is aiming to position itself as a scalable, technology-driven enabler for Indian travel agents navigating one of the world’s fastest-growing outbound markets.
Rahul Bhadana is a digital editor at TravTalk with experience spanning multiple content niches, with a strong focus on travel trade journalism and digital publishing. A graduate of Delhi University, his work covers editorial writing, content strategy and platform-led storytelling, supporting TravTalk’s digital growth and industry engagement. A technology enthusiast, he enjoys films, poetry and exploring new ideas across media and culture.
