Citing that the tourism industry gives too much importance to arrival numbers, Alan Merschen, Founder, MMGY & The Sigmund Project, suggested destinations to prioritise visitors’ length of stay. “If I want a 10% growth, I don’t need 10% more airline seats — I need one extra day from every visitor,” he said, adding longer stays boost ROI, spread benefits locally, and are softer on the environment.
Rahul Bhadana is a digital editor at TravTalk with experience spanning multiple content niches, with a strong focus on travel trade journalism and digital publishing. A graduate of Delhi University, his work covers editorial writing, content strategy and platform-led storytelling, supporting TravTalk’s digital growth and industry engagement. A technology enthusiast, he enjoys films, poetry and exploring new ideas across media and culture.
