Booking.com’s latest study on the evolving travel trends among Indian travellers reveals a fascinating connection between popular movies, TV shows and social media with travel inspirations. 44% of Indians turn to their favourite films and series for travel ideas. Whether it’s indulging in a dish featured in a popular show or visiting iconic landmarks made famous on screen, the influence is undeniable. With the significant role of social media in shaping travel choices, 66% of Indian travellers are using platforms like Instagram and Facebook to find their next adventure. The journey from inspiration to reality is becoming more seamless and personalised.
