At the TravTalk ThinkTank held at Radisson Blu Plaza Delhi Airport, Gaurav Seth, Head of Trade Sales, Merlin Entertainments, highlighted the importance of expanding distribution channels to increase reach. He explained that relying solely on traditional B2B partners is not sufficient to tap the full Indian outbound market. Seth noted that partnerships with airlines, banks and loyalty programmes can help reach new customer segments, including VFR travellers and independent bookers. By diversifying distribution strategies, attractions can enhance visibility, improve accessibility and drive higher penetration among Indian travellers.
With over 17 years of experience in the B2B travel and hospitality sector, she brings deep insight into travel trade dynamics, industry challenges and market developments. She holds an MA in English Literature and a Diploma in Journalism from the Xavier Institute of Communications, Mumbai, which underpin her strong editorial expertise. An avid nature enthusiast, she prefers outdoor and adventure-led travel, including hiking and trekking.
