Generali Group has revealed Redion, a new brand for its global Care platform, which brings together the activities of Europ Assistance and Generali Employee Benefits (GEB) under a single identity and offering. Antoine Parisi, current CEO of Generali CARE Hub, will lead Redion as Group CEO.
TT Bureau
With more than 12,000 employees, operations in over 190 countries, and €5.8 billion in annual business volume (FY 2025), the new brand Redion is the world’s number two in assistance and travel insurance.
It is built on the complementary depth of two industry leaders. Europ Assistance, the creator of the global assistance industry over 60 years ago, has expanded its expertise over time into travel insurance, roadside assistance, and personal services.
For existing clients and partners, there is complete continuity. Contracts, service teams, phone numbers, and SLAs remain unchanged. The brand is new; the commitment is the same one that has been in place for decades.
Antoine Parisi, Global CEO, Redion, said, “Redion reflects the determination of our teams to deliver an enhanced, integrated, and technology-enabled proposition for clients and partners worldwide. One brand means one data strategy, pooled AI investment, and a single, elevated standard across our technology platform. The Redion name carries no geographic or sectoral ceiling. But what I want people to understand is that behind the technology stands a network of tens of thousands of doctors, nurses, roadside technicians, and local experts who show up in person when it matters most. We are digital-first — and human always.”
Technology and AI at the heart
Redion places technology, data, and AI at the centre of its development — with a dual objective: to significantly improve the speed and quality of services, and to deliver smoother, more personalised experiences. The platform is building its own technological solutions to transform the Care experience in depth, complementing the human expertise and partner networks. In every critical situation — from medical repatriation to workplace injury — AI supports human decision-making; it does not replace it.
