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Cruise tourism set to cross 38 mn passengers worldwide by 2026: FITUR Cruises

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January 23, 2026

At FITUR Cruises, organised by IFEMA MADRID, it was revealed that global cruise passenger volumes are expected to surpass 38 million by 2026, signalling strong demand and evolving onboard experience models. The platform also noted shifting traveller preferences, with cruise lines focusing more on premium experiences, digitalisation, and curated itineraries. Discussions at FITUR Cruise Campus highlighted how product innovation and new experience formats are reshaping cruise tourism.

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