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Crisis brings travellers back to agents, says Sriharan Balan @TravTalk ThinkTank

Sriharan Balan
crisis-brings-travellers-back-to-agents-says-sriharan-balan-travtalk-thinktank

At the latest TravTalk ThinkTank, Sriharan Balan, Managing Director, Madura Group, highlighted the renewed importance of travel agents. “Whenever there is a crisis, passengers turn towards travel agents,” he said. Balan explained that uncertainty drives travellers to seek expert guidance, reinforcing the value of personalised service in the industry.

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