The inaugural BorderlessLive, an event organised by WTM London in the ﬁrst week of September and in partnership with inﬂuencer-marketing agency Traverse, was a hit with brands and destinations from across the globe, who had gathered for a festive-style exhibition and conference.
The inaugural edition of BorderlessLive brought together creative thinkers and content creators from the travel community for a festive-style exhibition and conference to learn, collaborate, create, inspire, and be inspired. The show took place at Tobacco Dock, London, earlier this September. Brands and destinations got the chance to meet well-known digital influencers through a series of organised networking events. The show hosted the latest technology, gadgets, software, social platforms, and trends for influencers from the digital industry who had a keen interest in social media, travel, lifestyle, hospitality, and the future of influencer marketing.
Over two days, around 700 attendees met almost 40 exhibitors and attended over 50 specialist sessions. The two-day programme was filled with informative talks, workshops, and panel discussions. Leading experts and content creators offered insights, sharing tips and looking to the future of content and influencer marketing.
Sharing his views, Simon Press, Director, BorderlessLive, said that they launched the plat- form as part of the WTM portfolio, due to the ever-growing interest in content creators and digital influencers throughout the travel industry. “At the festival, exhibitors had access to exclusive networking events where they met with pioneers from the creator communities of bloggers, YouTubers, Instagrammers, journalists and social media experts – all in a brand-new format,” he said.