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Referring to the new visitor levies in the UK, WTTC says that its research has consistently shown that travellers are becoming increasingly price sensitive, particularly in a weaker economic environment.
Indian outbound travel to Europe has declined over the past 18 months due to persistent Schengen visa appointment issues
Commenting on this year’s Budget, PATA India Vice Chairman, Vikram Madhok says, “While the Budget focuses on eco trails and immersive experiences and other initiatives which will add to tourism revenues both in rupee and forex terms, it does not indicate adequate intent to become a ‘Destination of Choice’ for international FTOs and tourists. Notwithstanding, the fine print will reveal whether we have more than the meagre few crores to make a significant impact on the international tourism landscape and how we will make up for the woeful shortage of quality accommodation infrastructure and ensuring a qualitative tourist experience.”
Haim Katz, Minister of Tourism, Israel, speaking at the IMTM 2026 International Tourism Exhibition in Tel Aviv, said, “Uncertainty and travel warnings have impacted tourism activity, but with improvements in flight availability in 2026, there is reason for optimism that signs of recovery are already emerging. Accordingly, we are increasing investment in marketing and will soon launch a new flagship campaign in the USA, titled ‘I AM ISRAEL’, tailored with dedicated messaging to pro-Israel audiences, evangelicals, and Jewish communities. This will be carried out alongside continued promotional activity and hosting efforts in other leading markets. Our goal is not only to return to previous levels, but to improve and break records.”
Paul Shih, Director, Singapore Office, Taiwan Tourism Administration, said, “Since February 2024, after we established the Taiwan Destination Information Centre in Mumbai, we achieved a 20% growth in visitor arrivals to Taiwan. This shows Indians are trying to discover Taiwan, and that is why we are doing more roadshows in cooperation with OTAs to introduce different aspects of Taiwan — our food, our cultures, and different kinds of experiences.”
At the TravTalk ThinkTank held at Le Meridien New Delhi, Ashutoosh Dwivedi, Founder & CEO, Utazzo.com, highlighted WhatsApp as an effective retention tool. He noted that personalised messages to existing customers often generate immediate enquiries and 10–15 bookings, reinforcing the value of data-driven engagement.
Indian visitors are explorers with curiosity to discover local experiences all over the UK. Connectivity is booming as we see direct flights into Manchester and Birmingham, as well as London
WTTC reaffirmed its commitment to supporting initiatives that advance gender equality. Guevara said the sector is living a historic moment for gender leadership across global tourism institutions and stressed the importance of capitalising on this momentum.
As per Economic Survey 2025–26, India’s medical and wellness tourism is emerging as a key growth driver, backed by cost competitiveness, skilled professionals, and strong healthcare infrastructure.
Appetite to explore wider Britain has risen to 60%, up from nearly 80% concentrating only on London a decade ago, signalling strong momentum for regional tourism hubs like Manchester.
Speaking at the TravTalk ThinkTank, Ashutoosh Dwivedi, Founder & CEO, utazzo.com, said that a major part of marketing budget should be dedicated to retention marketing as well.
Indian arrivals to Japan crossed 300,000 for the first time in 2025, reaching 315,100 between January and December, up 35.2%…