Data & Trends
For the third year in a row, Washington, DC’s tourism industry set a record for visitation and economic impact
The World Travel & Tourism Council (WTTC) revealed that Spain is emerging as one of the world’s standout high-value travel destinations.
Europe continues to lead global demand for cultural, culinary, and journey-based travel despite ongoing geopolitical and economic uncertainty, according to Mastercard Economics Institute’s Travel Trends Report 2026.
Speaking at the 6th edition of TravTalk ThinkTank, Manish Mudgal, Business Head, Hotel & Accommodations, Yatra Online, said customer trust in the OTA ecosystem depends on maintaining consistency across every touchpoint.
Ram Seethepalli, CEO, Europ Assistance (India & Middle East Region), sees the rise of Artificial Intelligence (AI) as positive tailwind and win for travel agents, not a threat in the current stage.
In its latest global report, WTTC has sent a powerful message to governments, investors, and travellers worldwide: tourism always recovers.
The World Travel & Tourism Council has reiterated that the global tourism sector consistently rebounds strongly after major crises and disruptions, supported by faster recovery timelines and rising international visitor spending.
EaseMyTrip has reported double-digit growth in adoption of airport services among Indian travellers, driven by rising demand for convenience and seamless travel experiences.
During a panel discussion at the Travel Wedding Show, C Srisailam, Director, Rise Advertising, said, “South India is definitely a cost-effective market compared to North India, and the variation can be around 15–20 per cent.
Travellers who earlier took two holidays a year are now taking four, usually two big and two small trips, and importantly, durations have not reduced
Emissions intensity per square metre improved by 23%, highlighting stronger efficiency.
India’s medical tourism market is projected to grow from $8.7 bn in 2025 to $16.2 bn by 2030, driven by cost competitiveness, skilled care, and rising global demand.
