MOT

Digital marketing is key

Having conducted more than 100 virtual sessions with the trade across India so far, Indiatourism has not only been encouraging them to register with MOT but also advocating digital marketing as the means to promote Incredible India – with an MDA of Rs. 50,000. Indiatourism has been doing an ‘incredible’ …

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‘Yoga: Our greatest heritage’

The slew of activities organised by Ministry of Tourism to celebrate the seventh International Day of Yoga aimed to bring to light the importance of the Indian heritage in a COVID-riddled and post-pandemic world. Nisha Verma Ministry of Tourism (MOT) recently concluded a slew of activities that it had organised …

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MOT techs-up with CHATT

Prahlad Singh Patel, Minister of State (I/C) for Tourism & Culture, recently launched the Confederation of Hospitality, Technology and Tourism Industry (CHATT) platform to empower the voice of smaller operators in the travel and hospitality ecosystem. CHATT is the result of combined efforts of Airbnb, EaseMyTrip, OYO and Yatra, who …

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A Green roadmap

Ministry of Tourism has come up with the first draft of a national strategy and roadmap for sustainable tourism. Nisha Verma Arvind Singh, Secretary, Ministry of Tourism, shared that the national strategy has been drafted by Joint Secretary, his team and other ministry officers. “It can be a starting point. …

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India’s youth must act

The Union Minister of State for Tourism and Culture ( I/C) has highlighted the role of younger generation and technology in promoting India’s heritage on the international forum since they are adept at technology and have more resources at hand. Manas Dwivedi The Union Minister of State for Tourism and …

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MOT forms NE committee

The Ministry of Tourism has formed a special committee of stakeholders active in the Northeast, tasked with identifying new destinations and developing itineraries around them among other things. TRAVTALK speaks to three members. Hazel Jain On March 19, 2021, active stakeholders from the tourism community of the Northeast region gathered …

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Don’t forgo chances

Women have left stereotypes behind, but now there is a dire need to encourage entrepreneurship among them. Nisha Verma Addressing attendees at the TAAI-WITT and FICCI-FLO webinar titled ‘Skill HER for Sustainable Tourism’ powered by TRAVTALK, Arvind Singh, Secretary, Ministry of Tourism (MOT), began by recognising the change that both …

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NE trade to aid MOT

Rupinder Brar, Additional Director General, MOT, says that they have constituted a committee of stakeholders who will be instrumental in promoting the Northeast region. Nisha Verma The newly-constituted committee of stakeholders in the Northeast met for the first time and deliberated on a strategy to promote tourism in the region. …

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‘Meet in India’ for M!CE

Recognising India’s immense potential as a M!CE destination, Ministry of Tourism plans to launch its ‘Meet in India’ campaign starting from Khajuraho. The campaign will be a distinct sub-brand under ‘Incredible India’ to promote the country as a M!CE destination. Manas Dwivedi The Ministry of Tourism, in association with Madhya …

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Maha’s three-pronged approach

Valsa Nair Singh, Principal Secretary (Tourism), Government of Maharashtra, says that their work in three verticals will surely aid the sector’s revival. Manas Dwivedi Valsa Nair Singh says that revival of tourism can be in many ways. “One can be by providing concessional packages, second can be by infrastructural support …

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