Belson Coutinho has joined VFS Global as Chief Marketing Officer and will be responsible for driving the company’s global Marketing & Branding strategy across its vast network of 147 countries spanning 5 continents. Prior to VFS Global, Belson Coutinho was Sr. Vice President at Jet Airways, heading the airline’s global marketing, digital, social media, eCommerce, loyalty & Voice of Guest strategy.
A highly experienced marketer, Belson Coutinho has been instrumental in setting up and managing Jet Airways’ global marketing, digital, social media, eCommerce and Voice of Guest strategy and pioneered various innovative industry-first initiatives in the global aviation industry.
With the continuous increase in visa applicants at VFS Global Visa Application Centres globally, the company is in the process of further extending its customer service to applicants – consolidating various support aspects of Customer Care across all online and offline touch-points, Information Services for applicants and Quality management – to offer a holistic and fully integrated customer experience for applicants and for the company’s client governments. As part of his responsibilities, Belson Coutinho will lead these efforts, in addition to leading the Marketing and Branding function.