Baden-Württemberg, Germany’s state in the southwest, has launched dedicated tourism initiatives in India as part of its efforts to engage one of the world’s fastest-growing outbound travel markets. Through a series of targeted trade and public relations activities in partnership with AVIAREPS India, the destination aims to build awareness among Indian travellers and the travel trade, while showcasing its rich diversity of experiences spanning culture, nature, wellness, gastronomy, shopping, innovation and luxury.
Positioning itself as a premium destination for culturally curious and high-net-worth travellers, Baden-Württemberg offers a unique blend of world-renowned attractions, picturesque landscapes and authentic experiences. From fairytale castles and historic cities to automotive excellence, Michelin-starred dining and wellness escapes, the destination invites Indian travellers to discover a more vibrant side of Germany.
India has been identified as a strategic growth market for Baden-Württemberg. In 2025, the destination welcomed 42,615 Indian visitors, generating 163,900 overnight stays. With over 5.47 million international guest arrivals recorded last year, Baden-Württemberg continues to strengthen its position as one of Germany’s leading tourism destinations, while India emerges as a market with significant long-term potential.
Commenting on Baden-Württemberg’s growing focus on India, Christine Schönhuber, Managing Director, Tourism Marketing GmbH Baden-Württemberg, said: “With its growing middle class and strong desire to travel, India is a market with enormous potential for Baden-Württemberg, and one in which we will be stepping up our efforts in the future. I’ve already had the opportunity this year to learn firsthand about the interests of Indian travelers and was impressed by their enthusiasm for our destinations and offerings. Baden-Württemberg stands out for vacation travel with its world-famous natural landscapes and cultural heritage, but it is also a major MICE destination.”
Adding to this, Ellona Pereira, General Manager, AVIAREPS India, said: “Indian travellers today are looking beyond traditional European itineraries and are increasingly seeking destinations that offer authenticity, immersive experiences and a strong sense of place. Baden-Württemberg answers this demand through its unique blend of offerings. From iconic attractions and scenic landscapes to world-class shopping and enriching local experiences, the destination offers something for every kind of traveller. This partnership with Baden-Württemberg marks an exciting new chapter for AVIAREPS as we work to place this diverse and experience-rich region of Germany firmly on the Indian traveller’s map.”
With over 17 years of experience in the B2B travel and hospitality sector, she brings deep insight into travel trade dynamics, industry challenges and market developments. She holds an MA in English Literature and a Diploma in Journalism from the Xavier Institute of Communications, Mumbai, which underpin her strong editorial expertise. An avid nature enthusiast, she prefers outdoor and adventure-led travel, including hiking and trekking.
