Located close to Bagdogra Airport, Aurum by RJ Resorts is positioning itself as a MICE-and-wedding-led hospitality hub for North Bengal. With large-format venues, resort-style planning, and a focus on logistics, the property is targeting destination weddings and regional events as Siliguri’s demand profile evolves.
As one of the largest event-led hotels in North Bengal, Aurum by RJ Resorts is building its strategy around three core pillars to attract planners. According to Aakanksha Singh, Director, Aurum by RJ Resorts, scale remains the starting point, but it is paired with thoughtful design. The property is planned as a resort-style campus, with the hotel block and banquet facilities housed separately rather than in a single rectangular structure.
Logistics form the second key differentiator. Singh notes that Aurum operates the largest private parking facility in North Bengal, significantly reducing stress for planners and guests alike. “For large weddings and events, ease of movement and parking can make or break the experience,” she indicates, adding that this is an area where the property has invested heavily.
The third USP, Singh explains, is the overall experience. Aurum is positioned as more than a transit hotel, offering a complete ecosystem that combines rooms, banqueting, food and beverage, and leisure facilities such as a pool. This integrated approach is aimed at encouraging guests to stay longer and engage more deeply with the property during events.
In terms of capacity, Aurum by RJ Resorts currently operates over 55,000 sq ft of event space across multiple venues. Two of its largest indoor halls measure 10,000 sq ft each and can together accommodate up to 2,000 guests. While the property caters to a mix of formats, Singh sees weddings as the fastest-scaling segment in Siliguri, driven by growing regional awareness and the city’s improving accessibility.
Looking ahead, Singh believes hospitality growth in North Bengal over the next two to three years will be shaped by more organised tourism circuits and rising demand, but infrastructure and connectivity gaps remain a challenge. “Siliguri is the gateway to the Northeast, but better connectivity is essential for the region to realise its full potential,” she says.
The property is already seeing interest from the Northeast for wedding business. Singh adds that converting transit traffic into longer stays will depend on hotels offering more than accommodation, with leisure, food, wellness, and curated experiences becoming increasingly important.
From an industry perspective, Singh identifies connectivity as the single most critical factor to accelerate MICE growth in North Bengal and the Northeast, particularly given Siliguri’s strategic location near multiple domestic and international borders.
Rahul Bhadana is a digital editor at TravTalk with experience spanning multiple content niches, with a strong focus on travel trade journalism and digital publishing. A graduate of Delhi University, his work covers editorial writing, content strategy and platform-led storytelling, supporting TravTalk’s digital growth and industry engagement. A technology enthusiast, he enjoys films, poetry and exploring new ideas across media and culture.
