Ajeet Bajaj, President, ATOAI, said, “The 17th Annual Convention in Srinagar will offer firsthand insight into why Jammu & Kashmir is emerging as a safe and sustainable adventure destination.” With field visits and safety-focused sessions, the event highlights J&K’s soft adventure potential and its net-zero model. Bajaj confirmed 200 registrations so far, with numbers expected to rise toward 300, reflecting strong industry interest.
