In its latest global report, WTTC has sent a powerful message to governments, investors, and travellers worldwide: tourism always recovers. It draws on four decades of global data to confirm the sector’s structural resilience. Across 100 significant crisis events, no destination has suffered long-term collapse once a crisis has ended, especially with strong leadership from government. Recovery is not only consistent, but in most cases leads to stronger growth.
Gloria Guevara, President & CEO of WTTC, says, “Today, we are sending a clear and evidence-based message to the world: tourism always recovers. This report proves what our sector has demonstrated time and again: resilience is built into our DNA. Even after the most severe crises, people continue to travel, and destinations come back stronger, with faster action leading to faster recovery.
With over 17 years of experience in the B2B travel and hospitality sector, she brings deep insight into travel trade dynamics, industry challenges and market developments. She holds an MA in English Literature and a Diploma in Journalism from the Xavier Institute of Communications, Mumbai, which underpin her strong editorial expertise. An avid nature enthusiast, she prefers outdoor and adventure-led travel, including hiking and trekking.
