Thailand-based hospitality group Cross Hotels & Resorts has expanded its footprint with entry into the Japanese market in a master franchise agreement with AB Accommo Company. Cross Hotels & Resorts currently operates 21 hotels across three distinct brands – Cross, Cross Vibe and Away – in Thailand, Vietnam and Indonesia.
It anticipates a rewarding future in Japan with seven properties initially, totalling 844 keys within four years and stretching across Okinawa in the far south to Hokkaido. The inaugural property, located on Kouri Island, will be called Away Okinawa Kouri Island Resort and seamlessly match the Away brand’s ‘Escape Everyday Life’ philosophy. The resort is a boutique beachfront paradise that will offer guests jaw-dropping views over the East China Sea. It is scheduled to open in July this year.
“With the signing of Away Okinawa Kouri Island Resort we have brought to fruition our stated aspiration to grow our brands in the best markets in the Asia region. The Away brand emphasises the strength of our capabilities, our growth and our commitment to help our owners identify their product position in the marketplace,” says Harry Thaliwal, Chief Executive Officer, Cross Hotels & Resorts.