As reported in Skyscanner’s Travel Trends 2024, globally, 44% of travellers are using AI to help them plan and research travel, but its use varies a lot depending on the market. 45% of Indian travellers, for example, are already using AI on their phones compared to just 8% in the UK. The next logical step is to use the AI technologies now available to us to help these travellers in the discovery phase of their travel planning journey.
