WTM London reveals plan for 2020

WTM London is working closely with partners and experts to ensure a safe and successful experience at ExCeL London from November 2-4, 2020. Detailed plans are being made for every aspect of the show, which is set to be one of the first major exhibitions to take place globally since the COVID-19 pandemic started.

UNWTO, WTTC & WTM Ministers’ Summit

Tourism leaders from around the world will once again come together for the Ministers’ Summit – the largest annual meeting of tourism ministers – at WTM London to set out a roadmap for a safer, greener and smarter future for the sector. Given the unprecedented scale of the challenge facing tourism, UNWTO and WTM will partner with WTTC, which is representing the global travel and tourism private sector at the event for the first time in its history, making it the UNWTO, WTTC & WTM Ministers’ Summit. The summit will feature a day-long think-tank.

Tourism investment summit

WTM London and ITIC will come up together to host a tourism investment summit that will help recover businesses and restore travellers’ confidence after the COVID-19 pandemic. New Customer Experience Investment experts will also give guidelines on how to prepare for any other future global disaster. The conference also aims to explain the financial mechanisms that allow travel companies to recover and rebuild after being hit hard by the current COVID-19 pandemic.

Marketing Conference and Master Class

WTM London will partner with The Five Percent to launch Marketing Conference and Master Class. The Five Percent will be hosting a one-day workshop with globally acclaimed paid traffic, branding, and marketing experts who will be sharing their knowledge on what is working right now across the businesses they work with. The agency brings over 20 years of business training experience and due to its influential management team, it has rapidly become renowned for creating highly actionable content for entrepreneurs.

WTM Buyers’ Club

In 2019, WTM Buyers’ Club programme was
revamped to create a new and exclusive experience for buyers, exhibitors and visitors. This year the programme will be even more exclusive, making WTM London the location for the world’s top buyers to do business and to enhance the global travel industry. Buyers’ Club members have significant budgets for travel products, and are often looking for new types of suppliers. Club members even have the comfort of dedicated lounges.

Speed Networking

WTM Speed Networking will deliver a new format in line with new physical distancing procedures. There is a huge demand to gain access to speed networking from both exhibitors and buyers. The new format will deliver better connections and more meetings, all in a safe environment with plans being announced by the organisers in the coming weeks. These sessions have continuously helped start business conversations that carry on throughout the event.

New Customer Experience

WTM London’s organisers have been liaising closely with Public Health England, the UK Government, ExCeL London and the Association of Event Venues to enable the safest possible experience in November. There will also be hand sanitiser points, hygiene screens and increased cleaning schedules. The use of contactless technology for interactions such as scanning badges and payments at catering outlets, and pre-packaged food and drinks are also on the list.

WTM Virtual (November 10-11)

WTM Portfolio has officially announced the launch of WTM Virtual, a two-day event that will take place from November 10-11, 2020. WTM Virtual will feature a host of conference sessions, roundtables, speed networking, and one-to-one meetings. The virtual show aims to ensure participation and global reach and to offset any attendee that cannot attend the live event due to travel restrictions, supporting the industry in recovering, rebuilding and innovating.


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