WTM London in a new avatar

The revamped Buyer’s Club programme at WTM London this year aims to bring in the highest calibre of buyers and provide a more tailored experience to them.

TT Bureau

For the 40th anniversary of WTM London this year, the organisers have revamped the Buyers’ Club programme to create a new and exclusive experience for buyers, exhibitors and visitors.

The focus on streamlining WTM London’s features will create a greater business experience for all and ensure the arrival of fresh ideas and new possibilities.

Sharing his views on the revamped programme, Simon Press, Director, WTM London, said, “This fundamental change in the way in which the buyers’ programme will operate represents an exciting advancement for WTM London. Entering our 40th edition has encouraged us to refine our products in order to give attendees the best experience possible. We feel, our more exclusive approach to the Buyers’ Club will produce fantastic results, making WTM London the location for the world’s top buyers to do business and to enhance the global travel industry.”

Our exclusive approach to the Buyers’ Club will produce fantastic results, making WTM London the location for world’s top buyers to do business

As part of the new and improved WTM London Buyers’ Club, the top 600 industry buyers will receive invitations to attend it. These buyers have achieved their position due to their reputation, place of business and buyer spending power. Although there will be fewer buyers than in previous years, this group would have been screened to guarantee the highest quality set of buyers that will have ever attended WTM London. Outside of the top 600 global buyers, the application process includes a new vetting procedure. This process will gather data on how individual buyers use WTM London to enhance their business, ensuring all who attend gain maximum benefits from this world-class travel exhibition.

All Buyers’ Club members will also be able to use the dedicated luxury lounges during the show, equipped with private meeting rooms. This is in addition to the opportunity of participating in at least one of the WTM London Speed Networking events.

As there will be no changes in visa policies for people entering the UK following a deal or no-deal Brexit, it is anticipated that global buyer applications will exceed those of last year. In 2018, there were over 9,000 buyers. This year, it is projected there will be more buyer applications than ever.

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