Women more dedicated

Work-from-home, supported by the technology, changed how things used to work in pre pandemic times. The change has allowed women to handle the dual responsibilities of home and office more easily.

Janice Alyosius

Europamundo is known for providing best holiday experiences in Europe, and the Europamundo India team, comprising only women, works with the same essence. “Whenever normalcy returns, we plan on expanding and strengthening our workforce. We would love to continue with an all-female staff because we find great dedication among women,” shared Aparna C. Basumallik, Commercial Head, Indian sub-continent and UAE. “Women already have a dominant presence in our industry. This makes expanding the base easier for Europamundo. We need to ensure female representation in industry bodies,” she added.

On what kept her motivated during the pandemic, Basumallik said, “We worked from home almost the entire time during the pandemic. Our webinars and meetings kept us going. Europamundo stood by us as a rock, which kept our morale up. As long as a roadmap is given and reasonable targets are set, it’s not always necessary to work from a physical office. We have all seen that working from home can be successful too during a pandemic, and for most women, this model would be ideal.”

She said, “Challenges are ever changing, but the digital era and working from home have certainly made a difference. This has helped women handle the dual responsibilities of home and office more easily. Safety has never been a concern, since women hold key positions in almost every department at Europamundo.”

When asked about Europamundo’s offerings for women travellers, she revealed, “We offer a discount to female travellers on Women’s Day. In the future, there will be need to build hybrid business models to ensure that the employees and their children are safe and secure.”