TravTalk India Online Magazine
West Midlands region in Britain is in spotlight this year, as it hosted the Commonwealth Games recently, and will also be highlighted in the VisitBritain England Expert e-learn platform.
Nisha Verma
What are the destinations being covered in the modules and why?
We are using sports as a hook to showcase the popular destinations with Indian Experience-Seekers, such as London, Manchester, Liverpool & Lake District.
We are also keeping the spotlight on West Midlands region, which was hosts to the Commonwealth Games recently, with Birmingham as the gateway to the heart of England.
Why are you going beyond London and other popular cities in Britain?
We are focussing on Birmingham & the West Midlands region, to keep the spotlight on the region as a legacy to the Birmingham 2022 Commonwealth Games.
The world got a glimpse of the other side of the region and wider Britain during the Games and now it’s time to experience the region as a great tourist hotspot in the heart of England.
We are also keeping our focus on the North by showcasing Manchester as the gateway to the North of England, continuing from the success of the ICC Cricket World Cup 2019.
How are you evaluating what the trade has learnt through the modules?
We are getting weekly reports from on the number of successful completions of England Expert and will continue to work with them on encouraging trade to enrol in greater numbers.
The success of the program is very much dependent on the number of enrolments and completions.
How important is India market, as compared to rest of the world for VisitBritain?
India is an important market for VisitBritain globally. It is listed in the Top 15 in terms of both volume and value to the United Kingdom as per the IPS stats from 2019. It is projected to grow by 40 per cent over the next year compared to 2022, which makes it an exciting time for us.
