Adding to the attractions’ spectrum in the national capital, Madame Tussauds is now open at Connaught Place. The attraction expects a footfall of 2000-2500 visitors per day.
Meeting the stars comes with a cost! The entry fee for adults at Madame Tussauds is `960 while for children above 12 years is `760, informs Anshul Jain, General Manager—India, Merlin Entertainments. The online ticket bookings at the attraction offer a discount of `100 and a special package price is available for a family of four for `2600. “If we compare these prices globally, the entry fee for the Delhi attraction is one third of the international prices. However, the experience offered is truly of an international standard,” says Jain. He further informs that the wax museum can accommodate 400 visitors at a time and will be open from 10 am to 7:30 pm. There will be special packages for school groups and travel groups from outside Delhi who visit the museum through travel agents.
The attraction in Delhi has five zones—Films, Sports, History and Leaders, Music and Party. The ratio of local and international celebrities at the wax museum is 60:40. “We will be adding and subtracting figures every year so that each year the visitors have something new to look forward to. Globally, Madame Tussauds receives 550 million visitors across the network. At Madame Tussauds Bangkok, 40 per cent of the visitors are Indians; 50 per cent visitors in Singapore are Indians while more than 20 per cent visitors at Madam Tussauds London are Indians. At the Delhi attraction, we are expecting a footfall of at least 2000-2500 visitors every day,” adds Jain.
Discussing the incentives for travel trade, Jain explains that they would offer special programmes to travel agents after Merlin Entertainments is aligned with their business model. Madame Tussauds Delhi was heavily promoted through outdoor marketing campaigns and multiple media platforms.