Globus & Cosmos has changed the way it interacts with its travel partners by training them through educational quizzes and talk shows.
The Globus Family of Brands (India) recently conducted its annual training programme for the frontline staff of travel agencies across 19 cities. But it was not just a regular PowerPoint presentation. In its effort to do something different, the company transformed its product presentation to a quiz!
Conducting these sessions was Abira Sinha, Regional Sales Manager – India, Globus Family of Brands (India). Explaining the new technique that the company has adopted, she says, “To be able to sell any product or to even understand it, training is imperative. We have been training agents for the last 10 years where the format was typically like a presentation. This year, we wanted to do something totally different because everyone switches off after a PowerPoint presentation. That is why we did the entire format in a quiz this time with teams competing against it each.”
However, the company has had variations in the way the presentations were done. One year, it concentrated only on selling skills. Another year, it had a mega quiz where it conducted a competition among agents across India with a grand prize of one lakh for the winning team. The cities included Mumbai with two sessions, Kolkata, Delhi, Pune, Ahmedabad, Hyderabad, Coimbatore, Kochi, Jaipur and Lucknow.