Trafalgar brochure out

The tour operator’s new brochure for 2018 has all the features that its trade partners in India loved. Agents can also learn about Trafalgar products through its online training module.


Like every year, Trafalgar has launched its new brochure for 2018 which will continue to have all the paraphernalia for its travel partners along with some new elements introduced by popular demand. Nicholas Lim, President, Trafalgar Asia, who was in India to launch the new brochure, says, “Our 2018 brochure has over 100 itineraries across Europe including some new itineraries under Europe and Britain due to agent demand. This includes the Best of Norway, Wonders of Italy, Madrid Explorer and Berlin Explorer. This year, Trafalgar has also added our signature element called ‘Be My Guest’ to all our itineraries as against just a few chosen ones these last few years due to its popularity. This is an exclusive dining experience at a local’s home.”

Trafalgar launched this brochure in its key markets including Mumbai, Bengaluru and Pune. Continuing with its guaranteed departures, the tour operator is extending this to all itineraries under its ‘Discoveries’ series starting from April to October 2018 along with some of the itineraries in its ‘Best of’ series. “This means that travel agents can sell all itineraries under the Discoveries series much in advance without worrying about them getting cancelled. We also have the early bird deals under which we are offering 10 per cent discount on all itineraries till the end of February 2018,” Lim adds.

This, he says, has worked for Trafalgar to tackle the problem of India being a very late market. “I am happy to say that India bookings are up by 60 per cent in the last one year as far as advance bookings with us are concerned. That means we are seeing a shift with our early bird booking deals that we started four years ago,” Lim says.

Trafalgar also has an in-depth, e-learning programme for the trade that will certify them as Trafalgar partners. Launched a couple of months ago, this programme has received a good response with about 50 registrations so far. While Trafalgar doesn’t have a payment gateway on its site yet, agents can block tours online. “We now have a reservation function available in India so agents don’t have to wait for Singapore or Geneva to wake up and confirm bookings. Trafalgar has pledged to make 2018 even more effortless, fun and successful for our agents with the tools we’re equipping them with. This means a new agent site, an expanded range of itineraries and opportunities to earn more,” Lim says.

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